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Google Maps SEO is a crucial strategy for businesses that want to attract more local customers through improved visibility in Google’s local search results. It focuses on optimizing your presence in Google Maps by enhancing your Google Business Profile with accurate and up-to-date information, relevant keywords, proper business categories, and consistent NAP (Name, Address, Phone number) details across the web. A well-optimized profile makes it easier for nearby users to discover your business when they search for products or services you offer. Positive customer reviews, high-quality photos, and regular posts also play a key role in building credibility and improving your GBP ranking service within Google Maps. Additionally, earning local backlinks and citations from trusted directories can further boost your authority and visibility. By following these practices, your business has a better chance of showing up in the highly visible "local pack" – the top three listings that appear for local search queries. This not only increases your chances of getting clicks and calls but also helps drive real traffic to your physical location or website.